Engineer by profession, builder by instinct. Ashley founded HebeHolly to give his ideas one house, and seven brands have grown from it.
Ashley Drury is a Principal Structural Engineer from Leeds, with sixteen years in the profession and a master’s degree in engineering. His day job is making sure buildings stand up. Outside it, he brings the same discipline to building brands.
It began with cars. Auto Culture Society became a home for films, apps, books, music and clothing for people who love car culture. From there the house grew: into fine art with Modern Condition Art, into AI tools with Forge for AI, into wellbeing with SignalKind, into his own profession with Engineers Digital Hub, into media with TapThatStream, and into personal finance with Pizza Money.
Each brand keeps the same promises: privacy, fair prices, real craft and independence. HebeHolly is where they all live.
Books by Ashley Drury, available now on Amazon.
The things that fuel the work.
A Samoyed, and the most loyal member of the house.
Car culture first and always, and the people who meet around it.
Cooking, food and travel, with Ibiza and Barcelona as favourite destinations.
House and techno, the soundtrack to the work and to the drive home.